It's because it's so counter intuitive. I mean, everything about it is not what it is. And then you say, it's a thousand pounds and they've keeled over cause thy're like, what? So it's, it's counter intuitive, but actually it adds value. Actually, it does more than you think. You know, when you're using your iphone in 20 years, no chance. Three years and it's in the bin. The bike sits in a different place in europe than it does in north america or asia for all sorts of different reasons. It is pretty much affordable in europe if some genuinely wants one, aa use
With the climate crisis mounting, cycling is often touted as being part of the solution for how we can make our cities less congested, more green and generally more pleasant places to be. The unmistakable silhouette of a Brompton bike, first created by Andrew Ritchie in the late 1970s, fits many of the credentials crucial to helping solve today's transport and mobility challenges and yet the company’s unique folding design has been a favourite for citydwellers for decades. It’s now the subject of a new book: The Brompton: Engineering for Change, written by Brompton CEO Will Butler-Adams and the book's co-author financial journalist Dan Davies. Will recently joined our host Rosamund Urwin of the Sunday Times to tell her about the Brompton story.
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