Like my book, the book that's coming out, I put 2000 hours personally into that book. So six hours a day from us two years, every first six hours of her day was writing and rewriting and rewriting 19 drafts of the book before it will now come out. And people see the last book and that book sells 25,000 copies a month with word of mouth alone. There's no paid ads. People who buy the book read the book tell more than one person about the book and it keeps growing. The key to most of those treasure chests is actually right in front of most people. It's just that there's just a time clock on the treasure chest.

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