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383. The Power of Ritual w/ Michael Norton

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Power of Rituals in Various Aspects of Life

This chapter explores the significance and prevalence of rituals in different contexts, including sports, work settings, and personal transitions. It emphasizes how rituals provide individuals with a sense of control, preparation, and emotional coping mechanisms. The conversation also delves into the impact of rituals during the COVID pandemic and the role of shared rituals in creating connections and fostering unity in relationships and teams.

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