#049 - Rory Sutherland - Psychology In The World Of Advertising
Modern Wisdom
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Stereotypes and Gender in Advertising
This chapter examines the complexities of stereotypes in advertising, particularly regarding the representation of men and women. It discusses the challenges of depicting diverse ethnicities and the impact of archetypes on storytelling, along with a critique of cultural insensitivity in ad campaigns. Additionally, the chapter explores gender balance within the advertising industry, addressing historical practices, recruitment trends, and the various factors influencing gender imbalances in different job sectors.
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