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Tariffs won't force a major Swiss pharma company to move production

Marketplace All-in-One

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Sponsorship Strategies and Socioeconomic Priorities in the DR Congo

This chapter explores the partnership between the DR Congo government and Barcelona FC, aiming to enhance tourism through branding on training tops. It critically examines the juxtaposition of national ambitions against pressing social challenges, while drawing parallels with Rwanda's similar sports sponsorship strategy.

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