How to Cut Lead Costs and Increase Sales

Allen: For the first time ever, basically, you're doing all-demand engines. So we're marketing and working the leads. And so our clients only pay us for human beings who walk in the door or pick up a phone call for an appointment depending on the type of businesses. That way, you're not paying a retainer. You're not there's no risk. It's just if you know that a client is worth $500, are you willing to pay the cost of the ad plus 40 bucks or 50 bucks, whatever it is?