2min chapter

EconTalk cover image

Gerd Gigerenzer on How to Stay Smart in a Smart World

EconTalk

CHAPTER

Is Four 99 a Month a Good Idea?

You're suggesting that zuckerberg could have twice the money if he would charge people four dollars a month instead of two. Economics predicts that in general, when you make people pay four dollars for something that they used to get for free, you won't have two billion users. You're suggesting that that going to four dollar a month would have such an enormous effect on their user base that zuckeberg won't do it voluntarily. We'd have to impose something like that through regula. That's a problem, how to get there. And i see the problem, but i'm just saying that it wouldn't be, in terms of the contribution of individuals to get their privacy back

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