S03.EP11 - Debunking Branding BS with Austin Franke
JUST Branding
Is There a Category Entry Point That Big Brands Own?
The ehrenberg bass institute has done research to study large brands. All large brands have more category entry points that consumers link to them, some more cues that are linked to their brand. And they're all pretty equally linked depending on which one is the most common. So, i, i guess if you are a big company, right? There's no point in unicing down, right? Because you you're dominating anyway. But if you're an entry if you're a startup, I don't kno t what your thoughts are from a stratof perspective. Do you say to starves, hey, let's try ad go thet's try t go wide?"
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