2min chapter

Marketing Against The Grain cover image

5 Huge Trends That Will Change Marketing In 2023

Marketing Against The Grain

CHAPTER

Messaging Is Not Cannibalizing Email

Messaging has to abide by the same laws as email. Email is an older technology and a lot of the tracking email is cookie-based. We are going to live in a world where cookies are no longer a method of tracking long term. And that inherently is going to put email at a disadvantage.

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