2min chapter

Inspire Nation Show with Michael Sandler cover image

How To Use Your Power to Reignite Positive Change In Your Life! Michelle Gielan

Inspire Nation Show with Michael Sandler

CHAPTER

How to Communicate High Emotion

i looked at the research of how to get stories to go virel so if you have a positive behaviour story at work, for instance, and you wanted to vire among your colleagues. And what i found was that there's a fascinating study done at the university of pennsylvania jonah burger and katherine milkman. They studied the nw York times over the course of three months and which articles and stories were most likely to be emaled from one person to another. What they found was, wherever one thinks that negative news spreads so quickly, negative is actually vested by positive. So any time that you want to share news with other people, get to the emotion of it

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