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Peak social media: Trouble at Twitter

FT Tech Tonic

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The Importance of Reasonable Exchange of Ideas

Twitter has never managed to turn its popular platform into a large, profitable advertising business. At the time Musk took over, Twitter had only made an annual profit twice in the last decade. Even some of the people who worked at Twitter were happy about the idea of a new, hard-cooled business approach. But others worried that their new boss was about to turn the company upside down.

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