HUNGRY. cover image

bigfish: How Challenger brands can survive the “Doom Loop” to become a loved household brand - Perry Haydn Taylor

HUNGRY.

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The Importance of Trust in Brands

The business is only as good as the clients we attract and it's only asgood as the salmon and we attract. The same is true now of any brand you know of any can food business or drink businesses. You're no longer just in the business of putting some shit in a box and putting on a shelf and selling it. That's those days have gone that's for commodity brands, he says.

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