The Rise of Influencer Marketing and Digital Organization in the Trumpian World

I think the biggest imperative of the sort of era of polarization we're living in is that we need to be doing more long-term steady state communication with voters. I'm really interested in the rise of influencer marketing and digital organizing being used to amplify messaging online. The only way we're going to get out of this era of people supporting and mass a political party that is just full of extremism and hatred is with some long-term work, he says.