2min chapter

The Rich Roll Podcast cover image

Bruce Friedrich On The Meatless Meat Moonshot

The Rich Roll Podcast

CHAPTER

How Can We Facilitate the Transition of Ranchers and Other Farmers?

There are a bunch of organizations focused on that. We have co sponsored some legislation in california that incentivizes transition um to plant based production. G f i main focus is funding the research and transition on that side of things. But we are certainly, and we expect a just transition at the policy level to come alongside this.

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