2min chapter

The Bridge to China cover image

From Christmas in Beijing to feeding your Christmas trees to rhinos?

The Bridge to China

CHAPTER

Christmas Music in Malls

Most decorations have always been really prominent in malls. When you have a giant pine tree instead of a mall that looks just all marble and, you know, plastic materials and stuff, it gives you a different ceiling. It makes people feel like they are having a moment with nature in an indoor space. And that's a one that's a good driver for sales.

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