The Science and the Art of Gurometry
Decoding the Gurus
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The Role of a Guru in the Modern World
The traditional notion of a guru is how to lay meaning over the world, provide some guidance for your life. We propose that maybe there is still this role for a guru, but they just clad themselves in a different garb because people still have the same urge to find meaning in the world. They want guidance and solutions for their moral, personal, political, interpersonal dilemmas. There's strong motivations to lean into this role. You get recognition, you get attention, you get respect, and ultimately you're going to get financial resources as well.
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