The world could have given up on innovation everywhere, the flame had been extinguished. But i did worry that in the old days, there was always somewhere else to go. Maybe india can pick up the batten. Europe's not great at picking up the batten at the moment. It's trying to centralize all its decision making through the european union. The speed of innovation has been very low in places like for example, speed. We can't travel any faster than we used to. And it's because one underlying theme running this whole book, mis innovation is a process of evolution which requires trial and error. So i'm optimistic that we can do this in the digital...