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467: Growing an Architecture Firm with Remick Moore of Remick Architecture

Business of Architecture Podcast

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The Importance of Parity in the Buyer-Seller Relationship

The natural thing for a buyer is to come in and want to take the privilege position. Orin Claf has a great way for how he talks about this idea of parity. He's basically hired by venture firms to go in and pitch large large deals like multi-million dollar deals. So they're immediately establishing themselves as the prize frame.

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