103- Liquid Death - Business Design Teardown
d.MBA
00:00
Liquid Death: The Edgy Brand of Alpine Spring Water
The chapter explores the success story behind Liquid Death, a water brand creatively branded as 'liquid death' to inject humor and edginess into the market. It delves into the unconventional marketing strategies, unique packaging resembling beer cans, and distinctive branding inspired by German beer and metal. The conversation also emphasizes the environmental impact of plastic bottles, the appeal to environmentally conscious consumers, and the brand's success in attracting younger demographics through rebellious imagery.
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