4min chapter

On Strategy Showcase cover image

Expedia’s shift from travel to the traveler

On Strategy Showcase

CHAPTER

Is There a Balance Between Performance and Brand?

Marshall Ball: We're seeing a ton of positive momentum for Expedia right now. During 2023, we are up nearly 70% on active loyalty members more than any prior year. Our active app users are up almost 60%. And then that's all translated to greater revenue growth. In the last quarter, I believe we announced that Expedia in the US delivered almost 20% revenue growth in 2022.

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