2min chapter

Beautiful Misfits cover image

TKE: Supermarkets and sustainability with Richard Walker, Iceland MD

Beautiful Misfits

CHAPTER

I'm So Proud of What We Did, Even When It Blown Up Into a Big Thing

Amall's campaign to stop deforestation in Indonesia has become a political issue. The Indonesian government banned Amall from going back to the country after their ad went viral. It also caused an uproar on social media, with many accusing Amall of being anti-Muslim and anti-Indonesian. But he insists that it was all part of a larger effort to raise awareness about environmental issues. He says: 'I'm super proud of what we achieved'

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