Stealing Back the Scalpers’ Playbook with Randy Nichols
Music Tectonics
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Evolving Merchandise Management in Music
This chapter explores the advancements in managing merchandise and fan engagement within the music industry, focusing on the use of technologies like Shopify and Klaviyo. It highlights a case study of a band during COVID, showcasing how data-driven strategies can enhance fan interactions, optimize marketing efforts, and reshape artist-fan relationships.
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