The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

536. Unlocking Consumer Choices: The Power of Behavioral Science in Marketing

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

00:00

Social Proof Increases Voluntary Benefits Uptake

Nancy details a campaign using tailored social proof that raised participation and average premiums for voluntary benefits.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app