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Lessons Going Zero to $40M ARR in Two Years | Dan Lorenc, Chainguard

The Peel with Turner Novak

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The Sales Journey: From Founder to Revenue

In this chapter, the speaker shares their transformative experience of embracing sales as a founder, highlighting its crucial role in achieving significant annual recurring revenue. They discuss the importance of understanding customer needs and the complexities of enterprise sales, emphasizing the necessity of blending founder-led efforts with a skilled sales team. Additionally, the chapter explores effective pricing strategies and the need for quantifiable value to drive customer purchasing decisions.

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