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S11: How to future proof our high streets, with James Daunt, founder of Daunt Books

Conversations of Inspiration

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The Limits of a Chain Store

There are some strengths to having a chain and i certainly from don't books we they're not everybody is an entrepreneur. Some people like working within an umbrella and as long as they're working for a really nice company that has good values then it's more comfortable. I'm very comfortable with a nine ten eleven twelve shop chain but over time a three hundred store chain that's identical makes little sense. As you say it's fundamentally it's pretty boring to go into the same shop irrespective of where you turn up. Most retail should have flair and in the absence of flair then it's unsurprising to me that people go online if if you can walk your way around a gap store blindfolded

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