Today we’re getting into how acquisition offers - particularly in pop-ups - can do much more than drive opt-ins. The type of offer you lead with shapes who you acquire, how much they spend, and future LTV. We share examples from the offers we run on our brands, comparing blanket discounts with offers like cashback and second-order incentives, and how those choices impacted retention, AOV, and customer lifetime value.
We also discuss why some offers that looked successful on the surface ended up hurting long-term performance or creating poor customer experiences, and how simple changes led to big lifts in repeat purchase rate. We also touch on whywhy very few teams are testing their pop-ups rigorously, what makes offer testing difficult, and how to build an approach that’s aligned with long-term goals - not just short-term wins.
We also dig into Meta’s recent performance trends, using the latest data from the Haus report. We share what they’re seeing across ASC and manual campaigns, how different optimization strategies are playing out, and why it's getting harder to rely on Meta as a consistent acquisition engine.
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Operators Podcast Episode 123: The Meta Incrementality Report: Lessons from 640 Haus Experiments
Chapters:
00:00 Introduction
02:34 The Power of Cash Back Offers
05:28 Data-Driven Insights on Pop-Up Offers
08:19 Retention Metrics and Customer Engagement
11:06 Testing Methodologies for Pop-Up Offers
14:19 Holistic Approaches to Customer Acquisition
17:14 Innovative Second Order Offers
20:05 Challenges in Optimizing First Touch Points
26:10 Future Trends in E-commerce Offers
35:43 Optimizing Data Reporting and Analysis
38:00 Evolving Marketing Strategies and Cash Back Offers
41:05 Insights from Meta's Campaign Performance Report
44:52 Understanding Incrementality in Marketing
49:04 Navigating Meta's Advertising Changes
54:43 Leveraging Bundle Builders for Increased Conversions
Finance Operators Episode: How CashBack beats discount codes & More with Dan Glazer
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