Inside The Nudge Unit cover image

From Nudge to…where now?

Inside The Nudge Unit

CHAPTER

The Role of Behavior Science in Cities

The key nudges in the world are often not governments or people to each other. How we affect each other's behavior, and how does it dominate through the consequences of the population? Do people react against it, or do they actually amplify in some way? The big task for the future is to understand how these mental shortcuts interact with the rules of the system that policymakers or others set.

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