The third big benefit of being scrappy is you learn how to do a bunch of different jobs Which makes you better at hiring for or for managing those jobs. Cross-promotions were such a great growth strategy that we only thought about in kind of this world of scarcity Because our payment was our audience with right We were paying with morning brews audience to another media company And that other media company was paying with audience as well. The first trade-off is sometimes you avoid spending money on things that really could move the needle for what you're building It's you know the way I visualize it is like When you build a product you have this like this ember that’s just burning

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