Always, always, always answer your audiences questions first. Tell your story, because no one has a story like yours and that makes it an awesome experience on a websi ann even in social media. Soing, or optimizing a piece of content, outside of keywords, there's yourall structure, and there's lay out musing,. And optimizing your images and your visual those are all important pieces. It isn't just about key words any more.
Diane Richardson is the Social media and community manager at SEMrush. She over 10 years of digital marketing and SEO experience.