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How not to be boring in B2B, AI agents and lessons from F1 - Colin Fleming

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AI in Marketing: Bridging Emotion and Technology

This chapter explores the challenge of creating emotionally resonant advertisements in the AI landscape, highlighting the need for humor and relatable metaphors. It discusses how AI agents can automate mundane tasks, empowering marketers to focus on creativity and strategy while emphasizing the importance of making technology accessible to all.

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