The Cost of Making a Problem Go Away

We were able to establish a sort of relationship with them, and we were also able to put a kind of figure to it. And the anchor that we were putting to them essentially was based on the hundreds of millions that they had invested in developing the product. So in the end, we kind of sold them a process which was three days of workshop, but the three days of Workshop was sold for $175,000. They were sold for that amount because the cost of making the problem go away as they had articulated to us was so, so significant. The key thing with that is that we the lead was not our service, our way of making the Problem go away. But because we