Why Sports Rebrands Are So Hard with Jon Contino
A Change of Brand
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Sports Is a Different Approach to Product Development
With sports though it's just like people show up to games and people talk about it. They have strong opinions that affect kind of the direct product on the field. Other companies don't really have that effect because their product is not people. John wasn't a fan of either sports rebrands we discussed but he's kind and gracious and knows all of the challenges at hand. Even with those tensions in mind to him it's all worth it.
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