551 The $256 Million Gameplan w/ Bill Hauser (SMB Team)
Going Deep with Aaron Watson
The Key Decision Is, Am I Not Going to Get Distracted?
When we were running PPC ads for ourself for lawyers nationwide, we were bidding on keywords like lawyer marketing company. I remember we started getting leads lawyers are calling us. It was great. And right there, my creativity started going. I was like, let's replicate this for dentists. That is the only thing that we're oriented around. You didn't give us any clues. Is dentist one of the considerations? It definitely is up there, but it's not at the top of the list. We have a prioritized list of the most recession proof verticals and dental, believe it or not, is very, very- actually is more tied to GDP changes than you would
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