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E45: Crossbeam CEO Bob Moore on Leveraging Partnerships to Grow Your Business

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Evolving Landscape of Partnerships in Business

Exploring the historical context and current prominence of partnerships, driven by the API economy and cloud technology. Discussing the challenges and developments in integrating technologies through partnerships for marketing and sales, emphasizing data-driven decision-making. Delving into the benefits of maximizing business growth potential through strategic partnerships and the impact of tech partnerships on go-to-market strategies.

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