David Aaker: “Father of Modern Branding” and AMA Marketing Hall of Fame® Inductee
Guy Kawasaki's Remarkable People
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The Power of Stories
I am a believer in the power of stories. So why don't companies and people use stories more? What are we, you and I missing? There's three challenges. The first challenge is getting to buy into the fact that facts and program descriptions don't work and stories do. And third, you have to have a professional way to present those stories. That just gets into communication,. It takes a professional, it takes talent and anybody can't write it down and check off the story box.
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