If you’ve ever wondered what niching is, or how to niche your copywriting business, this is the episode for you. Whether you're considering specialising in a specific industry or want to understand the benefits and drawbacks of niching, this episode provides valuable insights and practical advice to help you make an informed decision.

In this episode I talk about:

Copy vs Content

Understanding the critical differences between copywriting (selling and persuasion) and content writing (informing and entertaining)

What is niching and the kinds of niches available

Social Media: Posts, videos, ad copy
Email: Newsletters, sequences, sales campaigns
Content Marketing: Blogs, case studies, white papers
SEO: Web pages, blogs, title tags
Ecommerce: Product descriptions, category pages, sales emails
Brand Storytelling: Brand narratives, tone of voice, case studies
Sales Copywriting: Sales pages, landing pages, direct mail copy
Video: YouTube scripts, webinars, course content
AI Writing: Emails, product descriptions, technical documents

Examples of copywriters who have niched

Learn about those who have successfully niched in various industries, how they did it and why

Why less glamorous but lucrative industries can be a good source of niche work
The pros of niches:

Easier business development
Reduced time learning new topics
Enhanced expertise and reputation
Potential for higher fees

The cons of niches:

Limited variety
Risk of boredom
Dependence on one customer or industry
Time required to establish recognition

How to get started in your niche

Using the 'hedgehog' concept to identify your niche
Leveraging platforms like Eventbrite to discover niche opportunities

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

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