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2min chapter
Nicholas Thompson, CEO of The Atlantic: AI and Media
"World of DaaS"
The Cost of Programmatic Direct Selling
Self-serve advertisers are driving things like Google, Facebook and others. It doesn't seem that any of the journalism sites have embraced programmatic advertising. The publishing industry is set up to run all these programmatic auctions at essentially zero cost. "You're trying to maximize profit, not revenue"
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