Why Premium Providers Are the Best Play?

I just think that if you go up market, you charge a premium rate. It allows you to firstly just like do cool stuff. My experience is that higher paying clients have just better clients. They're easy to work with. They appreciate the work that you do. And also it's just a simple fact of like you add one, one new account and that's a, that is a significant amount to help you grow. If you're a productized agency where you might be charging in the hundreds or low thousands per month, then it's just going to take you a much longer time to kind of see the growth that you're really looking for.