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The Importance of Deal Structure in Investing
When there's a decline in overall economics like ad markets usually shrink a little bit and ad rates come down. Michael Elnick, the co-founder of Teagus knew something was working right and he scaled up through podcast ads. He goes hey Colossus network I'd like to buy up every single ad inventory for 2023 on every single one of your shows that's how you know that that likelihood that guy is going to win.