
Building the B2C communication stack | Shivakumar Ganesan @ Exotel
Founder Thesis
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How to Fundraise for Your Business
Frankly speaking, I think you should think of fundraising as a journey rather than an event. People also try to convince investors to invest, which is the wrong way to go about it. So when you have the money and if you don't spend then what's the point? When we started, I think it was all over the place because there weren't too many competitors so we did whatever we did. As the industry matures, there are more competitors who ask for access that will be well-established in the market. You can't do anything else except charge them on a per-conversation basis. For example, one could say now, can we sell a contact center on
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