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34 - Fiery Cushman: The Possibility of Violence

Stanford Psychology Podcast

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Marketing and Consensus Sets

A good huristic is to say, ok, well, you know what's a few good candidates, and then i'll just choose between those. The field in the decision sciences that has really explored this question in detail of what is that set of things that comes to mind,. And it's because of just the thing you were pointing out about consumer choice. There's about 330 different makes of cars that are available in the united states. Most consumers will seriously consider about three of them before ultimately deciding which one to choose. So we know that some people make decisions habitually, meaning that rather than thinking carefully about which action is the best for them to perform, they just do something that,

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