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S2 E8: The Surprisingly Good Black Friday Email / Why Send Times Are Overlooked / Why Facebook Is Still The Ads Giant
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I'm Getting for Black Friday Starting Early
At first I wasn't like super on board with Black Friday starting so early, but I think for next year I'm definitely on board with it. For the brands that sell more expensive products, it's like it gives you a second as a consumer to go through that exercise in your head of getting retargeted and going through the whole purchase journey within that discount period. You don't have as big of a customer service headache either because we would open up our customer service inbox and we'd have 3000 emails on Black Friday. So I'm in favor of it starting early as well.
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