7. The Daily Mail, Saudi Arabia, or Boris Johnson: Who's going to buy The Daily Telegraph?
The Rest Is Money
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Lego's Dilemma: Sustainability vs. Carbon Footprint
This chapter explores the challenges faced by Lego in creating sustainable bricks and the difficulties of finding alternative materials with a lower carbon footprint than their current plastic. It also discusses their partnership with Novonodisk and an energy company to develop more sustainable plastics.
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