How to Be a Successful Video Entrepreneur on Social Media

There is no algorithm with television. So you're at the mercy of whoever happens to watch that program. Whereas if you do it right on social media, the algorithm knows what you're talking about and who you are for. And so it's going to send that to those people. I've never spent money in advertising. And I've been able to build a large business because of the algorithms and knowing how the algorithms work and showing up consistently.