🧢 “Merch Monday” — Aesop’s profit shampoo. Levi’s denim drama. The Pope’s fancy AI.
The Best One Yet
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The Lesson Learned From Zoolander
Levi's is a 170 year old company that was invented during the Gold Rush for gold minus. The newness that Levi's is offering is jeans that feel more business class less economy. Skinny jeans are dead, so the new king of the closet is comfort. Lulu stock jumped by 15% in one day after a big sale shirt. On the other hand, Levi's stock just dropped 15%.
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