When you realized there were 100 competitors for your business, what did you think of? We didn't. The only thing I care about is getting restaurants more orders and so we just focused on that. Bill Gurley, who was on our board, when living social launch online, ordering products, he's like, you should be pissed. You should be just angry that this other CEO thinks as a side project, he can compete with you. And I got riled up. But because of that, I can do it better than anyone else. So we're going to win it by doing it and it only and better than anyone others can.

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