Are They Already Spending Money?

Go to facebook.com and see what ads are running on a company's page. Look at the graphics that they're using, look at their wording. Are they sending me to a sign up page or an email page? Where are they channelling my attention? And of this stuff will give you an idea of what is important to them. So if it was me and i was looking to create geo spatial content as a side hustle, i'd be looking for people that were already spending money,. familiar with, that know, like and trust.