
Ep 439 Selling Your Business? Why Nice Gets You More - with William Ury, Co-Founder of the Harvard Negotiation Program
Built to Sell Radio
00:00
Crafting a Victory Speech in Negotiations
The chapter explores the concept of crafting a victory speech in negotiations by understanding the other party's ideal outcome and providing compelling arguments to justify the deal. It includes examples from high-stakes negotiations involving figures like Donald Trump and Kim Jong Un, showcasing the importance of constructing a narrative that resonates with the other party's motivations. Insights from a negotiation situation involving a new leader and a surprising link with retired basketball player Dennis Rodman are examined, underscoring the value of understanding the other side's aspirations to facilitate successful negotiations.
Transcript
Play full episode