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Let's Get Digi-Physical: From 'Tap' Chips to Taylor Swift

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Fashion Brands and NFTs: Redefining Consumer Experiences

Exploring how high-end fashion brands are integrating NFTs in innovative ways to create unique consumer experiences, from redeeming digital tokens for physical merchandise to multiple claim experiences. The chapter discusses consumer reactions to NFT technology, strategies for making NFTs more accessible, and the advantages of leveraging blockchain technology for authenticity verification in the fashion industry.

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