Brand Alignment and Consumer Occasion Targeting

In Episode 047 I continued the conversation with Jack Orr-Ewing from Ep. 046. He is the CEO of the Westbourne Drinks Company - The Duppy Share. He brings an incredible experience of the various stages of brand development from the start to reaching scale in a market. We dived into efficient marketing spend and how to align the route to market to each brand stage. I hope you will enjoy our chat. Time Stamps 00:00 Introduction 00:14 Shifting Into Management 6:52 Dangers of Overeating as a Brand 9:48 Systematizing Selling To 100's of Bars 25:21 Adapting To Local Ecosystems 29:01 Best Brand Awareness Tools 33:15 The Fools Gold of Big Brand Events 38:23 Sponsoring Events: Invisible Downsides & How To Capitalize 43:38 Ending Segment About The Host: Chris Maffeo About The Guest: Jack Orr-Ewing